Figma to CMS
Frame to Asset.
Figma to Every CMS.
Publish Figma frames as optimized image assets to Contentful, HubSpot, and Webflow. Not a design transfer. An asset delivery.
Publish Figma Assets to Any CMS — No Export Step →From Figma Frame to CMS Asset
Select frames in Figma. Syncific rasterizes, optimizes, and delivers to every connected CMS media library.
Connect Figma
OAuth connection to your Figma teams, projects, and files. Browse everything from within Syncific.
Select Frames
Choose individual frames to export as image assets. Each frame becomes a standalone media library item.
Rasterize & Optimize
Frames render to images at your specified resolution. Automatic AVIF or WebP conversion per destination.
Deliver to CMS
Optimized assets land in Contentful, HubSpot, and Webflow media libraries with alt text and metadata.
Figma Frames, Delivered as CMS Assets
Figma to Contentful
Frames rasterized and delivered via the Contentful Management API. AVIF format for optimal CDN performance. Assets appear in your media library with full metadata.
Figma to HubSpot
Frames converted to WebP and uploaded via the HubSpot File Manager API. Optimized for HubSpot email, landing pages, and blog rendering.
Figma to Webflow
Frames delivered via the Webflow Assets API. AVIF format by default. Different from the Figma/Webflow design plugin — this is asset delivery, not design transfer.
Design Transfer vs. Asset Delivery
Design Transfer (Figma Plugin)
What the Figma/Webflow plugin does
- Transfers components, styles, layouts
- Design system synchronization
- Single CMS target (Webflow only)
- Design handoff workflow
- Requires Figma plugin
Asset Delivery (Syncific)
What Syncific does
- Publishes frames as optimized images
- Multi-CMS media library delivery
- Contentful, HubSpot, Webflow, and more
- Content publishing workflow
- No plugin on any destination
Frequently Asked Questions
Can I publish Figma assets directly to Contentful? +
Yes. Syncific connects to Figma via OAuth, letting you browse your teams, projects, and files, select individual frames to export as image assets, and publish directly to Contentful via the Management API. Frames are rasterized at your specified resolution, converted to AVIF, and delivered to your Contentful media library.
How is Syncific different from the Figma to Webflow plugin? +
The native Figma to Webflow plugin transfers design components, styles, and layouts — it's a design system sync tool. Syncific publishes Figma frames as optimized image assets to CMS media libraries — it's an asset delivery tool. These solve completely different problems: the Figma/Webflow plugin is for design handoff, Syncific is for content publishing.
How do I import Figma frames into HubSpot? +
Connect Figma as a source and HubSpot as a destination in Syncific. Browse your Figma files, select the frames you want to publish, and trigger delivery. Syncific rasterizes the frames, converts to WebP (optimized for HubSpot's CDN), and uploads via the HubSpot File Manager API. Files appear in your HubSpot Files tool immediately.
Does Syncific publish Figma components or just image assets? +
Syncific publishes Figma frames as rasterized image assets. It does not transfer Figma components, variables, or design tokens — that's the domain of design system tools. Syncific's role is delivering finished visual assets from Figma to CMS media libraries for use in content.
What happens to Figma assets in the CMS media library after publishing? +
Published Figma assets appear as standard media library items in your CMS — no different from manually uploaded images. They include auto-generated alt text (via Syncific's AI enrichment), file name, dimensions, and format metadata. They can be used anywhere in your CMS content that accepts media.
Can Syncific update Figma assets in a CMS when they change in Figma? +
Yes. Syncific maps published frames to their destination instances. When a Figma frame is updated and re-published, Syncific delivers the updated asset in place — same URL, same asset ID, no broken content references. Your CMS content automatically reflects the updated design.
Do I need a Figma paid plan to use Syncific? +
Syncific connects to Figma via OAuth, which works with all Figma account tiers. However, access to specific Figma files and teams may depend on your Figma plan. Organization-level files typically require a Figma Organization or Business plan for API access.
Figma designs it. Syncific delivers it.
No plugin required on destination sites. Cancel anytime.